Email marketing is dead. That’s what certain online marketing gurus would have you think, but email keeps hanging on despite what all the gurus have say.
Just because you say it over and over again doesn’t make it true. Just because you have a fancy new technique using a snazzy new tool that you’ve been yelling at everyone about all over Facebook doesn’t make all the old tried and true techniques obsolete.
All that glitter ain’t gold, my friend. Email is still alive and kicking because it works. No matter how many times the gurus pronounce it dead, it just won’t lie down and die already.
Do you want to know why you should keep using email even though people keep saying it’s dead? Here are 24 big fat reasons …
You Own Your List
Your email list is yours. If you decide to start using another email service you can download your contacts and take your whole list somewhere else. You can’t do that on social media.
Total Control
You have the ultimate control over your list. You decide who sees certain messages. You decided when those messages go out. You decide it all.
Your Customers Already Use It
The average person checks their email at least once a day. If they are anything like me they check it 57 times a day (keepin’ it real here). Not everyone has a Facebook account or Instagram, but most people have email.
Your Customers Prefer Email
Customers would rather get promotions from you through email than social media and are more likely to buy from a promotional offer sent to them via email than one they see on social media.
Build Relationships
The inbox is a personal space. When you show up in a customer’s inbox with stories about your business, advice, sales, and whatever else you decide to send, you become part of your customer’s life. If you write your emails well they’ll look forward to hearing from you.
Build Authority
Nothing builds authority like showing up in someone’s inbox and giving them useful information.
Great ROI
Email is killing over social media when it comes to Return On Investment all day long. According to Campaign Monitor businesses can expect to earn $44 for every $1 spent on email marketing.
It’s Easy
Setting up is easy these days. There are so many tools to choose from.
It’s Cheap
Considering the ROI on email it’s not a big investment. Some services like Mailchimp and Mailerlite even allow you to host small lists for free.
Countless Opportunities to Sell
Every time you send out an email you, have an opportunity to sell something to your customer. You shouldn’t hard sell every time because you’ll wear your list out, but a soft offer at the bottom of every single email is a great opportunity.
Helps You Find More Customers
Use a lead magnet to attract more potential customers to your list.
Follow Up With Customers
Once someone buys you can use email to keep in touch. Give them hints about how to use what they bought from you. Make suggestions for other purchases. The possibilities are endless.
Keeps You Front of Mind
When a customer sees your name in their inbox on the regular, your name will be the first one they think of when they have a need.
Scalable
Want more people on your list? Using tools like advertising and content marketing make it easy to send more people into your funnel.
Reaches Customers Where They Are
Email is accessible on so many devices. Your customers can access it on their computers, phones, tablets. They can read your emails in the office, at home, in the car, and let’s be honest here, on the toilet.
Categorize Customers
Email programs make it easy to target specific customers these days. Use tools like segmentation and tagging to separate the people who buy from the people who don’t. You can even use it to track what people buy.
Earn More
Email allows you to make as many offers to your list as you want. Need some fast cash, have a sale and let your list know about it.
Trackable
Need to find out what’s working and what’s not? You should want to. See your open rates and clickthrough rates at a glance.
Makes It Easy To Learn More About Your Customers
Find out what your customers really want. Send them a survey.
Drive Traffic Anywhere
Use email to send traffic wherever you want. Promote a specific page on your website, send people to listen to a podcast, sent people to a special offer or affiliate link. The world is your oyster.
Testing, Testing, Testing
Do you want to know what works and what doesn’t? You should and email makes that possible.
Personalize It
Deepen your relationship with your customers by personalizing messages.
Automate It
Set up automated messages to introduce prospective customers to your products and services. Set up automation for offers. You can send customers through countless evergreen funnels to make your life that much easier.
It’s Fun
Email is a blast. There is so much you can still do with it, so get out there and start experimenting.
Need more help?
Not sure what to send to your email list? Sign up to get 30 Fabulous Email Ideas you can start sending to your list today.
Mix and match ideas for endless possibilities. You’ll never run out of ideas to send to your list again.