Email marketing is dead! Now everybody panic!
If I had a puppy for every time I heard this I’d have a whole lot of puppies and would be so overwhelmed by cuteness that I might spontaneously combust. Luckily, puppies don’t just appear in your life because people around you are making ridiculous statements. That’s what this whole email is dead thing is.
Rest assured that the person telling you that email is dead is selling you something to take its place. There’s no shortage of people hawking the latest greatest thing. What is it now? Bots? I don’t even know and I kind of don’t care.
Right now about 3 billion people have email accounts and that number is only going to continue to grow.
Most of those people check their email at least once a day. Let’s be real here, if they are anything like me they check their email at least 20 times a day.
No matter what marketing gurus say people are still going to use email. They’ve continued to use it even though other things have tried to take its place.
“I have an Instagram account now so I guess I’ll never check my email inbox again,” said no one ever.
Most recently I heard a podcast about how Apple introducing the ability for users to create temporary email addresses. That means they can create an email address to get your free offer and then somehow that email will self-destruct like something from Mission Impossible.
Now email marketers are in a panic, running around like the sky is falling. Hold your horses, Chicken Little. The world is not ending … yet.
No matter what kind of self-destructing email tech there in the world there is still room for email marketing.
Prospects like to hear from brands they like. The missing piece of the puzzle here is not how can I trick people into opening my email after they get my free offer. It’s how can I make people look forward to reading my emails.
In the world of self-destructing email addresses and bots, how can you keep people reading your emails? I’m glad you asked.
Here are three things you can do to make sure you never get the self-destructing email address on your list.
1 * Put up useful content online that is truly helpful. There are some who rag on free content and say that free ruins sales. I disagree. Most people need more specific guidance than what they can get from free content in order to make real progress.
When a prospect is serious about wanting to grow and get to the next level they will buy. There are freebie seekers in every niche, but those freebie seekers don’t negate the buyers.
2 * Write good emails. Write useful, entertaining emails that your subscribers can’t wait to open.
- Include studies and interesting facts.
- Don’t be spammy or overhype your services.
- Always make an offer at the end.
When I say don’t be spammy or overhype I don’t mean, don’t sell. I think you should sell in every single email, but you don’t have to be sleazy to sell. In fact, selling in a way that is relaxed and not sleazy will get you a better result. If you need help writing emails, book a discovery call with me and we can talk about how I can help you with that.
3 * Be a real person. People are more likely to buy from someone they know, like, and trust. Be knowable, likable, and trustworthy.
For most of you reading this that means just being yourself. Don’t be afraid to let your personality out. Sure not everyone will like you, but the people who do resonate with what you have to say will really like you. If they like you they will want to read what you have to say.
Follow this simple advice and you’ll have a thriving profitable email list.
If you need help figuring out what to write for your list you can check out my free guide.