How often should you email your list?
That’s a question a lot of entrepreneurs ask themselves when they start using email marketing in their businesses.
Some companies only email when they’re having a sale or a launching a product.
That’s just rude. Does anyone like the person who only calls when they need to borrow money? No way!
Tons of companies decide to send out a monthly newsletter, thinking it’s an excellent way to stay in touch and keep their subscribers updated.
Once a month is just enough time for people to forget about you and that newsletter is sending your subscribers in too many different directions.
Some settle for twice a month.
That’s better, but …
How about once a week? Once a week is good if you’re sending a targeted email that has a single purpose.
… But there is a better way.
I’m a proponent of the daily email. (To me daily means every weekday. We need a break on the weekends, don’t you think?)
I know what you’re thinking.
THAT’S MADNESS! Daily is way too much email.
Is it though? The more email you send, the more opportunities you have to be seen.
Sure, your open rates will probably go down, but your sales will go up. It’s all about simple math. Look at this example.
| Once Weekly Email | Every Weekday Email |
| 4x per month | 20x per month |
| 10,000 Subscribers | 10,000 Subscribers |
| 25% Open Rate | 10% Open Rate |
| Total Reads: 10,000 | Total Reads: 20,000 |
That’s twice as many reads which could mean double the sales. Daily email makes since when you think of your company’s bottom line.
But what about increased unsubscribes?
I don’t want to make my subscribers angry.
You can’t base your business decisions on complaints from a few fringe people who are super sensitive about their inboxes.
Not everyone is going to read or even see every email you send. That’s just the way it is. Most people won’t get angry. They’ll just ignore the emails until they happen to notice a subject line that intrigues them.
Every chance you get to show up for your subscribers is good. Be there. Be helpful and entertaining. Don’t forget to always put in a solid call to action at the end of your emails.
You’ll find that the people you really want on your list—the ones that will actually buy from you–will appreciate the emails you send them.
If you need ideas about what to put in those daily emails you’re about to start sending, sign up for my mailing list and you’ll get a free list of 30 Fabulous Email Ideas.
These topic ideas are perfect jumping off points for constructing compelling emails to send to your list.